The 99-cent Book

Kevin Kelly observed recently that in the era of authors being able to self-publish through Amazon, especially self-publish e-books that do not come with the same kind of distribution costs as paper books, the 99-cent book becomes a viable way to make a living. His example is of an author who had a book priced at $2.99 and was selling 40 copies day. When he dropped the price to 99 cents, he sold 600 copies a day. (How long this lasted is not clear.)

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