> Look for opportunities to build platforms connecting consumers with value-adding complementors. (Think a “connect-ing business”, and not a “connected business”.) Capture value through bundling with the platform that will buy you hyper-growth driven by network effects and insurmountable competitive advantage.
According to [Michael Vakulenko on Medium](https://medium.com/@mvakulenko/to-understand-beats-you-need-to-understand-lady-gaga-e334de3da6d2). (Really, it seems all about branding.)