With the rise of Lore from an obscure podcast about odd moments in “history,” to an Amazon production, there was been a concomitant rise in interest in the possibilities for expanding the scope of the engagement between folklore studies and some form of a “popular audience.” At least two folklorists I know have been contacted by production companies looking to be a part of this emergent interest.
Like its cousin, history, folklore studies has had a strange, and often estranged relationship with popular media. Some of the popular contact has been initiated by folklorists themselves: e.g., Jan Harold Brunvand. Brunvand was a much beloved individual among the folklorists I know, which seems to be unlike how historians felt about, say, Stephen Ambrose — I know, I know, Ambrose had other issues (e.g., plagiarism). There’s also the recent discussion among historians about (yet another) Ken Burns’ film. (See Jonathan Zimmerman’s “What’s So Bad about Ken Burns?”.
Jeffrey Tolbert has written about this and even engaged in a dialogue with the creator of Lore. (For those interested, Tolbert has a personal essay in New Directions in Folklore: [here].