Kindles for Everyone?

As we wrap up our sojourn in Louisiana, we are, as I noted previously, spending our last weekend in the Indiana Memorial Union. Our fellow guests are mostly older folks, many look like they are probably retired, who are here to attend a *mini university*. I don’t know what their curriculum looks like, but I do know they are having a great time. I’m guessing that a good portion are alumni, who are simply enjoying a return to campus — not entirely unlike ourselves, so we have enjoyed watching them walk and reminisce.

They are having a great time, and, from what a young woman in the IMU Bookstore told Yung, then spend a lot of money. (We ourselves bought a few tee shirts as well as baseball caps for me and Lily.) Walking around this evening, cooling off after a final supper at Little Tibet, we saw a few of them settled into the first floor lounge of the IMU, reading. One of them was reading on a Kindle. Seeing that, I couldn’t help myself. My exec ed days kicked in, and I turned to Yung and said:

> The smart thing to do would be to roll the price of a Kindle into the overall package and hand each of them one with all their readings already loaded onto the thing. Throw is a laser engraving with the IU logo or a leather carrier with the logo and you’ve given them a great keepsake and a terrific calling card for the university. (Not to mention the fact that the Kindle’s adjustable font sizes are probably going to be appreciated, too.)

Such a “gimmick” probably has only a limited life-time while we all wait for the e-reader platform to develop, but while the opportunity exists, I would certainly use it. I would imagine that at least some exec ed programs are already doing this. Yung later read something in _USA Today_ about a number of high-end hotels doing something similar.

Leave a Reply