The Four Goldberg Brothers

Another bit of net lore:

> Here’s a little factoid for automotive buffs or just to dazzle your friends.
The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and
developed the first automobile air-conditioner. On July 17, 1946, the
temperature in Detroit was 97 degrees. The four brothers walked into old man
Henry Ford’s office and sweet-talked his secretary into telling him that
four gentlemen were there with the most exciting innovation in the auto
industry since the electric starter.

> Henry was curious and invited them into his office. They refused and instead
asked that he come out to the parking lot to their car. They persuaded him
to get into the car, which was about 130 degrees, turned on the air
conditioner, and cooled the car off immediately. The old man got very
excited and invited them back to the office, where he offered them $3
million for the patent. The brothers refused, saying they would settle for
$2 million, but they wanted the recognition by having a label, ‘The Goldberg
Air Conditioner,’ on the dashboard of each car in which it was installed.
Now old man Ford was more than just a little anti- Semitic, and there was no
way he was going to put the Goldberg’s name on two million Fords. They
haggled back and forth for about two hours and finally agreed on $4 million
and that just their first names would be shown.

> And so to this day, all Ford air conditioners show . . . . . . .

> Lo, Norm, Hi, and Max on the controls.

> Control yourself !!! You didn’t see this coming.